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商品編號： W25501 出版日期： 2021/10/27 作者姓名： Jayakumar, Tulsi 商品類別： Other 商品規格： 20p 再版日期： 地域： South Korea 產業： Music industry;Media, entertainment, and professional sports;Recreation and fitness industry 個案年度： -
商品敘述：
In May 2021, the South Korean boy band BTS beat out other international musicians for all four of the Billboard Music Awards for which they had been nominated. "Dynamite," BTS''s top-selling song, was the band''s first song in English. BTS and other K-pop groups had been able to achieve a high level of global success, especially since 2013, despite singing in a language that was foreign to many listeners. K-pop and other elements of Korea''s creative economy represented Hallyu or "Korean Wave" of globally popular Korean entertainment and culture. Hallyu had contributed to the South Korean economy since 1999. Were Hallyu and its constituents serendipitous? How did BTS, K-pop, and Korea''s creative economy act as Korea''s secret weapon? Were there limits to the use of Hallyu? Tulsi Jayakumar is affiliated with SP Jain Institute of Management & Research.
涵蓋領域：
International business;Marketing
相關資料：
Case Teaching Note, (W25502), 16p, by Tulsi Jayakumar
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